Easter Jazz 2014, 2015

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photo by Chris Hooper

Australia’s largest drug and alcohol-free festival ‘Easterfest’ approached us to organise and manage a separately ticketed festival catering for a more niche jazz, funk and blues crowd.  With a dedicated pop-up ‘secret jazz venue’ in Toowoomba CBD, as well as one large stage show at the main festival, our “Easter Jazz” 4-day program engaged new audiences and broadened the scope of Easterfest’s impact and vision.  Easter Jazz showcased big name artists such as The Idea of North, Kristen Berardi & James Sherlock, and Sharny Russell, while providing opportunities for younger lesser-known musicians to present their music to a large group of enthusiastic listeners in a very hip environment. Taking care of venue design layout and decoration on tight budget; scheduling and programming all artists and feature shows; press releases, radio, print and social-media advertising, and connecting with local stakeholders and partners, Wholetone Creative was excited to share the vision of this epic celebration of Easter during the Easter weekend.